ikea redesign

Overview

One week- November 2021

New feature. New User Experience. Merging two apps (IKEA and IKEA place) to create an efficient end-to-end shopping experience where users can use AR to imagine furniture in their homes and be able to purchase it within the AR application.

sCOPE & CONTRAINTS

Fall Hackathon: Create a new feature, website, or app for an existing business. We had one week to accomplish our goal.

Problem

In the IKEA Place mobile application, there is not an accessible or convenient action button to buy selected items a customer is interested in. In an attempt to purchase, customers will need to remember the item numbers and independently travel to another site to complete the order.

SOLUTION

Redesigning the checkout page to create a seamless and time-efficient experience for users. Will include an action button in the navigation bar to purchase directly from the IKEA Place mobile application. 

  • TEAM

    • Anelle Sanchez - User research, competitive analysis, and user personas.

    • Bryant Roesch- User flow, wireframes, branding, and visual design.

    • Celeste Castanon- High-fidelity mockup, High-fidelity prototype, and user testing.

  • tools

    • Figma

    • Adobe Photoshop

    • Google slides

    • Zoom

Discovery

Brainstorm

  • - Netflix vs Hulu (additional navigation bar features).- Remove button on Twitter?- Spotify (liked playlist + my liked playlist)

  • • IKEA’s AR app does not have buy option. (Add a button to the navigation bar to be able to purchase.

  • • Spotify/Apple music artist page add donation button and or premium content page (similar to patreon)

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