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. https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1607694583486-2PQT0LQ193RL7MCB6DX4/20140228_Trade+151_0046.jpg Celeste's Work - . https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1607694644871-IC85FNH781UNZSZEGHDR/Aro+Ha_0428.jpg Celeste's Work - . https://images.squarespace-cdn.com/content/v1/607a5ebcf39bbf6801c853cf/a196aff5-0eac-4b76-863b-72195e37517b/1_version_aboutmockup.png Celeste's Work - . https://images.squarespace-cdn.com/content/v1/607a5ebcf39bbf6801c853cf/66ae7eae-dc22-4724-a6b8-690017c51963/1_version_timesmockup.png Celeste's Work - . https://images.squarespace-cdn.com/content/v1/607a5ebcf39bbf6801c853cf/e50303c7-6c65-4488-a853-45445079a971/1version_confirmmockup.png Celeste's Work - . https://images.squarespace-cdn.com/content/v1/607a5ebcf39bbf6801c853cf/b29fd65b-c9e7-475e-8011-3aea1cd51844/1_verison_inputs_mockuppng.png Celeste's Work - . https://images.squarespace-cdn.com/content/v1/607a5ebcf39bbf6801c853cf/6d5b282f-c26a-4402-b81d-8880fd2d8e60/1_calenderversionmockup.png Celeste's Work - . https://images.squarespace-cdn.com/content/v1/607a5ebcf39bbf6801c853cf/48fae344-950b-49df-9cf9-84c30424c7a3/1_2verisonmockup.png Celeste's Work - . https://images.squarespace-cdn.com/content/v1/607a5ebcf39bbf6801c853cf/00383833-e15b-4180-9cfc-b08fb70ef6ba/1_2versionmockup.png Celeste's Work - . https://images.squarespace-cdn.com/content/v1/607a5ebcf39bbf6801c853cf/9c1b0323-6d31-4be7-a431-cfc9bba63a8f/1_2version_mockup.png Celeste's Work - . https://images.squarespace-cdn.com/content/v1/607a5ebcf39bbf6801c853cf/3049798a-e600-4821-a22e-39cbd6fc7191/version1_005.png Celeste's Work - . https://images.squarespace-cdn.com/content/v1/607a5ebcf39bbf6801c853cf/6e294472-2a57-4795-ac5b-f1fc0b1eff84/version1_004png.png Celeste's Work - . https://images.squarespace-cdn.com/content/v1/607a5ebcf39bbf6801c853cf/c3eab4b6-7753-4bb2-934d-f0074853224f/version1_003.png Celeste's Work - . https://images.squarespace-cdn.com/content/v1/607a5ebcf39bbf6801c853cf/bde4ba80-a172-4814-8e3e-e27e086dc406/verison1_002.png Celeste's Work - . https://images.squarespace-cdn.com/content/v1/607a5ebcf39bbf6801c853cf/1626725202616-MFTO0G5FSWWMTSNBGYCN/persona+2.jpeg Celeste's Work - . Name: Crystal Age: 28 Occupation: Full-time receptionist Status: Married Bio: Crystal is married, with one child and works hard for her family. She’s busy with day-to-day tasks, being a mother and wife. She still maintains to upkeep her looks, regardless of her lifestyle. She’s a planner and makes sure everything falls into place for her family. Always Wanting to know in detail about a product from her esthetician while being busy hasn’t always been easy. Goals: She wants to be able to book an appointment ahead of time with a couple of touches of a button. Wants to learn in detail about products. Motivations: Descriptive about new products. Able to see the calendar of openings. Frustrations/Pain Points: No confirmation on scheduled appointments. Always forgetful about her next appointment because of her busy schedule. There is never a full detailed description to trust the product. https://images.squarespace-cdn.com/content/v1/607a5ebcf39bbf6801c853cf/1626725325546-HKNQNJPHGA0549RLLI3A/personas+for+MK.jpeg Celeste's Work - . Name: Irene Age: 22 Occupation: Nail Tech Status: Single Bio: Irene is carefree and keeps herself healthy. She’s a simple kind of gal just really living her best life being single. She’s busy and knows a lot of people from working as a nail technician and beauty Industry, keeping up to date on social media, but she works late and when it comes time for her upkeep she can’t seem to find a shop to help her because of operating hours. Goals: Needs to quickly find shop hours online. I want to quickly see prices. Motivations: Easy to use the app Quick response Frustration/ Pain Points: Does not like to call every shop to ask for their hours of service. Doesn’t like to be waiting. No price menu https://images.squarespace-cdn.com/content/v1/607a5ebcf39bbf6801c853cf/1626725115510-TTXG18DFLOZLRE0C50GG/persona+3+19yr.jpeg Celeste's Work - . Name: Nicki Age: 19 Occupation: College student Status: Single Bio: College student, who is always on social media or studying on her computer. She is shy and has a little anxiety so she’s always behind the screen. Consistently bored and needs excitement in her life one way she handles that is always seeking online for trends to improve her facial features and likes to see videos before trying out different products. She loves to be different. Goals: Would like to see quality images and videos. I want to easily scan for prices. Motivations: Wants to feel a sense of trust. Engaging app. Frustration/ Pain Points: Doesn’t like when images or videos are not regularly updated for a sense of trust. Only having a contact number and not a booking system online. No reviews. https://images.squarespace-cdn.com/content/v1/607a5ebcf39bbf6801c853cf/1626806765451-1KOCR5XK03JV8R4P28YO/Screen+Shot+2021-05-27+at+5.37.03+PM.png Celeste's Work - . https://images.squarespace-cdn.com/content/v1/607a5ebcf39bbf6801c853cf/1626806842418-KI4SYTSMTVCPP6CXAOB6/sitemap.png Celeste's Work - . - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/607a5ebcf39bbf6801c853cf/1626806865425-699Q30AQ6UN4JJVNIF4M/Screen+Shot+2021-05-27+at+6.18.03+PM.png Celeste's Work - . - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/607a5ebcf39bbf6801c853cf/1626813332611-K5Z7LK5SPCEDJHQHI2R3/wireframes+_sketches_MK.png Celeste's Work - . - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/607a5ebcf39bbf6801c853cf/1626815402572-DFIHS9SM3IE8AU0WTWZI/Screen+Shot+2021-07-20+at+1.58.32+PM.png Celeste's Work - . https://images.squarespace-cdn.com/content/v1/607a5ebcf39bbf6801c853cf/1627415475432-SVH4O2OYGT8TLK030IMS/Moodboard.png Celeste's Work - . - Branding I had a meeting with my client to ask the right questions. • What her favorite brand is? what does she like about it? • What is her go-to app or website?. what are her likes and dislikes. • What was she trying to convey to her users? The world? https://images.squarespace-cdn.com/content/v1/607a5ebcf39bbf6801c853cf/1627415770593-JABSWGF7VSSRHDTP9D8I/style+guide+mk.png Celeste's Work - . - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/607a5ebcf39bbf6801c853cf/1627425692773-WAI0SQKPQ3HKTJCRGCLD/Screen+Shot+2021-05-27+at+12.02.04+AM.png Celeste's Work - . https://images.squarespace-cdn.com/content/v1/607a5ebcf39bbf6801c853cf/1627423949499-EKVPTJM8BLY2K8K1TEHI/Screen+Shot+2021-07-27+at+2.18.53+PM.png Celeste's Work - . https://images.squarespace-cdn.com/content/v1/607a5ebcf39bbf6801c853cf/1627431538955-S2KSGU0F7VGO4JN552JG/Screen+Shot+2021-07-27+at+3.30.10+PM.png Celeste's Work - . https://images.squarespace-cdn.com/content/v1/607a5ebcf39bbf6801c853cf/1627945210568-0CP23Y7ZKU4JMV860X4H/Screen+Shot+2021-06-05+at+12.30.56+AM.png Celeste's Work - . - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://celestecastanon.com/work/ikea-redesign monthly 0.5 2025-03-28 https://images.squarespace-cdn.com/content/v1/607a5ebcf39bbf6801c853cf/ef569f7d-ea71-4a8a-a230-1914cb102872/Screenshot+2025-03-28+at+2.28.54%E2%80%AFPM.png https://images.squarespace-cdn.com/content/v1/607a5ebcf39bbf6801c853cf/74715edf-ca62-4606-804d-eaac512c04b2/Screenshot+2025-03-28+at+2.29.45%E2%80%AFPM.png https://images.squarespace-cdn.com/content/v1/607a5ebcf39bbf6801c853cf/43862363-9f3b-44f4-9222-23c4e4453df8/Screenshot+2025-03-28+at+2.30.05%E2%80%AFPM.png https://images.squarespace-cdn.com/content/v1/607a5ebcf39bbf6801c853cf/f45fd4c5-c0e5-420f-aae6-649d20301184/mockup_for+pp.jpg https://images.squarespace-cdn.com/content/v1/607a5ebcf39bbf6801c853cf/1660862608705-IUWJ77YSU0PR7GKABEI4/netflix-vs-hulu-808x451.png https://images.squarespace-cdn.com/content/v1/607a5ebcf39bbf6801c853cf/1660863164278-BAC8AHYIOIH16LL1PJFE/1200x600wa.png https://images.squarespace-cdn.com/content/v1/607a5ebcf39bbf6801c853cf/1660862857918-TPAJTYRUKXQHDWTAU9II/dqmkMx9eXDgmnHbFHkL4WN.jpeg https://images.squarespace-cdn.com/content/v1/607a5ebcf39bbf6801c853cf/33bcdec9-571b-42f9-aeff-a56145b6ec54/Screen+Shot+2022-08-18+at+3.24.47+PM.png https://images.squarespace-cdn.com/content/v1/607a5ebcf39bbf6801c853cf/29ed0e2c-e8e5-48ff-884e-ff9b20a85036/Purchase_flow.jpg https://images.squarespace-cdn.com/content/v1/607a5ebcf39bbf6801c853cf/e25443cf-352e-4fab-9ca2-7a5c20223f72/Browse+Page+Categories_bag2.png https://celestecastanon.com/work/howies-micheladas monthly 0.5 2023-09-11 https://celestecastanon.com/work/midwest-transit monthly 0.5 2023-09-11 https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1618497259178-6XJGK9GR6YAVBQL5L519/20140301_Trade-151_012-2.jpg Celeste's Work - . https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1607694644871-IC85FNH781UNZSZEGHDR/Aro+Ha_0428.jpg Celeste's Work - . https://images.squarespace-cdn.com/content/v1/607a5ebcf39bbf6801c853cf/e5968ee3-3044-470e-b340-380306a890fc/transit.png https://images.squarespace-cdn.com/content/v1/607a5ebcf39bbf6801c853cf/15b5aa0c-7f1f-4056-a724-829f3bdae314/swot_new.png https://images.squarespace-cdn.com/content/v1/607a5ebcf39bbf6801c853cf/12d364eb-381c-4582-8867-3f1bb45df575/2.png https://images.squarespace-cdn.com/content/v1/607a5ebcf39bbf6801c853cf/db01811c-1424-4f1c-a113-0ba12957e351/5.png https://images.squarespace-cdn.com/content/v1/607a5ebcf39bbf6801c853cf/eab6f5f5-4505-4cc9-a3c6-6b92e9d2420f/4.png https://images.squarespace-cdn.com/content/v1/607a5ebcf39bbf6801c853cf/1623187923186-TKIATLPU5CE8M4SY0WOR/empathy+map.png https://images.squarespace-cdn.com/content/v1/607a5ebcf39bbf6801c853cf/1623175650261-9M7I1K7JAB5U9XXI2JBD/Persona+for+portfolio.png https://images.squarespace-cdn.com/content/v1/607a5ebcf39bbf6801c853cf/1623177106457-RUA1NGNAR53O5SQ69GUH/portfolio+persona.png https://images.squarespace-cdn.com/content/v1/607a5ebcf39bbf6801c853cf/1623182064600-UJG13R2NCE0LHC9I2CT2/Screen+Shot+2021-06-08+at+12.51.39+PM.png https://images.squarespace-cdn.com/content/v1/607a5ebcf39bbf6801c853cf/1623183531598-WM2RORHTG0V35W72DDGK/sitemap_busapp.png https://images.squarespace-cdn.com/content/v1/607a5ebcf39bbf6801c853cf/1623186123370-OLYD98FFCXLVR8G3OIB5/user+flow+bus+app.png https://images.squarespace-cdn.com/content/v1/607a5ebcf39bbf6801c853cf/1623189290190-SDO1FZUNP3VZ4I7MVSIP/first_wireframe.png https://images.squarespace-cdn.com/content/v1/607a5ebcf39bbf6801c853cf/1623188413338-GUBNH40KKYTHG3XDFNT7/Screen+Shot+2021-03-01+at+1.07.56+PM.png https://images.squarespace-cdn.com/content/v1/607a5ebcf39bbf6801c853cf/1623188783676-JTGZXAQX12WB862H5A8R/revised%2Bsketch%2Bwireframes.jpg https://images.squarespace-cdn.com/content/v1/607a5ebcf39bbf6801c853cf/1623189833712-Z6UD9MUFWVRJ5HFYTQ2O/wireframe2.png https://images.squarespace-cdn.com/content/v1/607a5ebcf39bbf6801c853cf/1623190336890-TORO2F52CE1C1K4DSU2G/Mood+board+bus+app.png https://images.squarespace-cdn.com/content/v1/607a5ebcf39bbf6801c853cf/f1b12a08-5e2c-4df9-b6f9-c6dbcfcb0128/font_for_transit.png https://images.squarespace-cdn.com/content/v1/607a5ebcf39bbf6801c853cf/d100d0b1-2fe5-47d5-9cf8-8472bdb8cd51/colors_bus.png https://images.squarespace-cdn.com/content/v1/607a5ebcf39bbf6801c853cf/ebbbc704-5dc5-4339-aa4f-91312dd4c9b3/MAIN_LOGO.png https://images.squarespace-cdn.com/content/v1/607a5ebcf39bbf6801c853cf/1623196945097-FCOOAGVXP9KE75M2NE1O/firstprototype.png https://images.squarespace-cdn.com/content/v1/607a5ebcf39bbf6801c853cf/1623196638424-6QZLZ7G1ATMYFEDGYXJM/prototype11.png https://images.squarespace-cdn.com/content/v1/607a5ebcf39bbf6801c853cf/1623200310148-QK4IB9HZ8RD41IXODTZ1/Screen+Shot+2021-06-08+at+5.57.28+PM.png https://images.squarespace-cdn.com/content/v1/607a5ebcf39bbf6801c853cf/1623293995894-1KK8276LI7PV730ISG9P/Screen+Shot+2021-06-08+at+5.58.07+PM.png https://images.squarespace-cdn.com/content/v1/607a5ebcf39bbf6801c853cf/1623305360892-JVWPXLKJSULYNJF1B5SE/finalll.png https://celestecastanon.com/work/sistaholistic monthly 0.5 2025-03-28 https://images.squarespace-cdn.com/content/v1/607a5ebcf39bbf6801c853cf/1618801232311-EON1AZCWCA53WIWRMYCU/target+map.JPG Celeste's Work - . - Target To solve our target, we started at the end. Enlisting the help of design sprint aficionados. Interviewing my client to know the hows, whys, and whats, gaining insight into their long-term goal. We mapped the challenge from discovery to goals using HOW MIGHT WE'S. We came up with the target: Creating an uninterrupted journey to buy healing kits and get our users to the checkout. • Long term goal: In two years, build a community of self-healers. • Can we get the trust of our users? • Can we make it simple and clear to reach the checkout? • Can we educate users online about self-healing? • Can we build a community? https://images.squarespace-cdn.com/content/v1/607a5ebcf39bbf6801c853cf/1619588812108-FHXROSEHZH1PQ28MMSAA/sage+picture+logo.jpeg Celeste's Work - . https://images.squarespace-cdn.com/content/v1/607a5ebcf39bbf6801c853cf/1619588873693-F86GOS6VPAN8Y9QEXJJF/House-of-Intuition-logo-600SQ.jpeg Celeste's Work - . https://images.squarespace-cdn.com/content/v1/607a5ebcf39bbf6801c853cf/1618716395949-YY3NAC6XZYH4UC8Y6PEY/monique+persona.jpeg Celeste's Work - . - Name: Monique 39, Director for volunteer services • Motivations: She needs a change of scenery from her daily life • Goals: Would like to be educated in living more spiritually, easy to use, and accessible • Frustrations: Doesn't know where to start, annoying email clutter, and bad description https://images.squarespace-cdn.com/content/v1/607a5ebcf39bbf6801c853cf/1618715953193-3GTED13TGO3EM9EBRGB5/persona2.png Celeste's Work - . - Name: Gabi 25, Full-time student/Nanny • Motivations: Loves to browse new shops, can purchase and practice in the comfort of her workplace or home • Goals: Learn new ways of decreasing stress, easy to purchase and simple to browse • Frustrations: No time to read a lot of information; it is never easy to check out, pop-up menus. https://images.squarespace-cdn.com/content/v1/607a5ebcf39bbf6801c853cf/1623306550514-5H2ZU814U1W0AK4XFO73/the+real+one.png Celeste's Work - . https://images.squarespace-cdn.com/content/v1/607a5ebcf39bbf6801c853cf/1618863253030-1A5D4SNJXSXQ2PVHBB01/user+flow.jpg Celeste's Work - . https://images.squarespace-cdn.com/content/v1/607a5ebcf39bbf6801c853cf/1618932678435-NYNY3GU97JEQ9NBBMOTE/IMG_1797.jpg Celeste's Work - . https://images.squarespace-cdn.com/content/v1/607a5ebcf39bbf6801c853cf/1618932912004-GI8YKTGJAYKCOSBXIOFZ/IMG_1798.jpg Celeste's Work - . https://images.squarespace-cdn.com/content/v1/607a5ebcf39bbf6801c853cf/1618799351475-NGABS89BFVMBFOM23N85/notess+for+sista.jpg Celeste's Work - . https://images.squarespace-cdn.com/content/v1/607a5ebcf39bbf6801c853cf/1618799037066-VKSBZY11091DL5ZXTTG5/4+sketch+up+2.JPG Celeste's Work - . https://images.squarespace-cdn.com/content/v1/607a5ebcf39bbf6801c853cf/1618799057736-0IL7577HPG9AXWE2KC2U/sketch+product+page.jpg Celeste's Work - . https://images.squarespace-cdn.com/content/v1/607a5ebcf39bbf6801c853cf/1618799063833-OWFQQ80LZYSFRDKGIDLF/crazy+8++information+frame.jpg Celeste's Work - . https://images.squarespace-cdn.com/content/v1/607a5ebcf39bbf6801c853cf/1618799090614-T2QZE9JILOH1UL86DDM8/sketch+product+page+2.jpg Celeste's Work - . https://images.squarespace-cdn.com/content/v1/607a5ebcf39bbf6801c853cf/1618713820884-3SJUIMTL4G3HE9QJJPKC/IMG_2141.jpg Celeste's Work - . https://images.squarespace-cdn.com/content/v1/607a5ebcf39bbf6801c853cf/1618713894099-0I6MEG0F7GNA7X4XDYU6/IMG_2140.JPG Celeste's Work - . https://images.squarespace-cdn.com/content/v1/607a5ebcf39bbf6801c853cf/1618713847320-P3SZI46PG2JTJWXL885T/solution+sketch+info+page.JPG Celeste's Work - . https://images.squarespace-cdn.com/content/v1/607a5ebcf39bbf6801c853cf/1618867535377-W2WAQ9EFIR0IJHVOSWNY/storyboard+for+sista.JPG Celeste's Work - . https://images.squarespace-cdn.com/content/v1/607a5ebcf39bbf6801c853cf/1618867234308-KMLT98LAF9NDV2849EVC/Product+page+and+description+page.jpg Celeste's Work - . https://images.squarespace-cdn.com/content/v1/607a5ebcf39bbf6801c853cf/1618867269516-5QVS4D2CXAUECV5LBVMO/education+page.jpg Celeste's Work - . https://images.squarespace-cdn.com/content/v1/607a5ebcf39bbf6801c853cf/1618867321409-JMFCWIF0PUMJ5W4O5534/IMG_2111.jpg Celeste's Work - . https://images.squarespace-cdn.com/content/v1/607a5ebcf39bbf6801c853cf/1618867442041-EVHMNJNH9I46SFULA67Y/IMG_2115.jpg Celeste's Work - . https://images.squarespace-cdn.com/content/v1/607a5ebcf39bbf6801c853cf/1618936001053-NM34SFY5BQYOT8IILQGJ/paper+prototypejpg.jpg Celeste's Work - . https://images.squarespace-cdn.com/content/v1/607a5ebcf39bbf6801c853cf/1618936063924-31F4MOCEISCACP5COUOJ/homepage+first+clickable.png Celeste's Work - . - Homepage https://images.squarespace-cdn.com/content/v1/607a5ebcf39bbf6801c853cf/1618938670395-DL8UUNFB1ZMAN7AMWCKI/slide%2Bdown%2Bproduct%2Blist.jpg Celeste's Work - . https://images.squarespace-cdn.com/content/v1/607a5ebcf39bbf6801c853cf/1618936078651-1QEFOPGBDBYX9RTI5DC0/product+page.png Celeste's Work - . - product page https://images.squarespace-cdn.com/content/v1/607a5ebcf39bbf6801c853cf/1618938708824-PF9ZB8JPA1Y68JT9AQ2N/product%2Bpage%2B3.jpg Celeste's Work - . https://images.squarespace-cdn.com/content/v1/607a5ebcf39bbf6801c853cf/1618936093353-N2G8JHFD11WVRY5MLSRR/product+page+in+detail.png Celeste's Work - . https://images.squarespace-cdn.com/content/v1/607a5ebcf39bbf6801c853cf/1618936097248-54WGGLZH3ZWD8GV4IEVJ/Education+page.png Celeste's Work - . https://images.squarespace-cdn.com/content/v1/607a5ebcf39bbf6801c853cf/1618936103625-RLY5EKTNHFYZ1COG3E7K/Check+out+nav+bar.png Celeste's Work - . https://images.squarespace-cdn.com/content/v1/607a5ebcf39bbf6801c853cf/1618936107394-YR01Q5X4DWXDW1AZM018/Check+out+page.png Celeste's Work - . https://images.squarespace-cdn.com/content/v1/607a5ebcf39bbf6801c853cf/1623375312642-HWOKMTY92UNOE02DFP8G/Sista_usability_test.png Celeste's Work - . Findings review At the end of our testing, we know the following; Everyone was able to get to the checkout It was confusing for most users; the page started with joining the community. (user flow error) Some user interface designs did not seem clear. Overall liked how clean and simple it is. 3 participants made suggestions to the product page It was easy to add to the bag. Confusing about the drop-down menu